Yes, Scrunch tracks brand placement in AI responses by showing whether a user’s brand appears in the top, middle, or bottom of AI-generated answers. Users can view this as an aggregate score across all tracked prompts or as individual prompt-level results. Users can also see brand ranking: in what order their brand is listed on average.

Additional context: Placement designations in Scrunch follow this framework: Top equals brand mentions in the top 25% of responses, middle equals brand mentions in the middle 50% of responses, and bottom equals brand mentions in the bottom 25% of responses.

Example

For example, imagine a Scrunch user is tracking prompts related to HR software.

Aggregate view

From the Home tab, they can view placement performance across all prompts over a custom time period.

Individual prompt view

For a specific prompt like, "What's the best human resources software for enterprise companies with globally dispersed employees?", they can see placement performance in the Variant Details screen.

Follow-up question: Are higher placements important to AI visibility?

Yes, higher placements drive more visibility and indicate stronger AI preference.

Users tend to engage more with information appearing earlier in AI answers, similar to how users favor top results in search engine results pages. Plus, brands in top placements are more likely to be recommended by AI.